A few days ago, I linked to a Creative Cow blog post by Mark Roudonis, SVP of Post Production, Bunim/Murray Productions. They do, among other shows, “Project Runway” and “The Real World”. The topic: going from Final Cut to Avid and back again.
Stephane Savard, CTO of Meetrical posted a comment worth reposting here:
Yeah, their experience pretty much match my feeling. Apple doesn’t need the pro video market anymore and focus heavily on the consumer market. In doing so, it offers tools like Final Cut Pro X for small independent producer to produce content for the web and don’t care much about the much smaller number of professional who have large scale needs. They needed them 10 years ago when Apple was not as hot as now, but not anymore. On the other end, Avid has only the pro market, it’s mission critical for them, they are also a much humbler and better company to deal with now (as opposed to the old Avid). For that reason they are my first choice for an editing platform for my next project.
Your comments welcome.
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